An augmented reality company called Metaio has developed a piece of software which enables users to trigger various different interactive features simply by the software detecting a face. The software can import 3D models onto faces such as masks, glasses and hats. This feature could be used by clothing retailers as a way in which their users can preview clothing in the comfort of their own home. The software could be developed further so that it can link to a users social media profile simply by identifying your face, this could be used as a way to personalise shopping suggestions to customers. Currently there are simple interactive features such as links to YouTube channels and webpages. There is a video showing this software creating a 3D reconstruction of a users face which is an interesting feature which could be adapted further so that it stores the user's face and uses them in interesting ways.